An anonymous social app where identities stay private
How much easier would it be to meet people if you knew you shared a common interest? That was the inspiration behind Anomo, often called the social app for introverts, where users share hobbies and preferences through avatars rather than real names and photos.
Anomo approached Us to create a safe and uplifting way for people to connect while leveraging strong analytics to optimize the app experience.
We made sure we had a keen understanding of the user base and this lead our design approach.
We created addictively fun icebreaker games that tracked user data to match users with similar interests. Today Anomo has over 280,000 users.